Keep up to date with the latest SEO statistics and be sure to keep an eye out for possible trends in order to stay top of mind to your customers. It’s important to take this information into account when creating the best possible strategy for your online campaigns. You want to make sure you are using the right tools to…
If you want to market your business online, you cannot afford to ignore SEO (search engine optimisation). Without it, you won’t rank anywhere and no one will notice you. Our advice to business owners is to embrace SEO because it’s here to stay. And the first step is to learn about it and understand how it works. The terminology that…
Is being beautiful all that matters? A beautiful website is great. It’s a bit like having a supermodel as your significant other. But looks only go so far. With no depth of character and brains behind the beauty, even supermodels pall after a while. Similarly, your website can’t only be attractive. It must also have depth and usability (UX). What…
Have you looked at what your competitors are doing about lead generation on their websites lately? Chances are that some of them will have sophisticated and engaging websites that are doing a highly effective marketing job. You can quite easily achieve this as well – but then you need to discard any preconceptions you may have about doing a simple…
We encounter so many bad websites. And so many developers who build bad websites. And so many business owners who waste their marketing budgets on websites that have no hope of bringing in business. So here I’m going to tell it like it is. Enough with pussyfooting around because the customer is always right – don’t do this to your…
Last month Finance Minister Pravin Gordhan reduced his projection of economic growth in South Africa (SA), for 2016 down to 0,5%. Not good news for SA business owners. Are you having to rethink your sales funnel marketing strategy as the economy slows down even more? We often get enquiries from businesses that, for years, were able to rely on word…
According to Internet Stats & Facts for 2016 the internet contributes to over $2.2 trillion in annual retail sales. Are you getting any of these sales? This astounding figure tells us are millions of companies generating leads online. This means for you to successfully do business in this arena you must play by the digital rules. The first one is…
Why do eBooks offer incredible value in a sales funnel? First, they are the veritable bait luring in the hungry lead. If your customers are going online to find information that is relevant for their needs (which is what 90% of consumers are doing) you have to be able to give it them. If you don’t, they will go somewhere…
Sales funnel methodology is an ideal match for online marketing. If you’re hanging with other business people you’ve probably had conversations about the importance of marketing online and sales funnels. If this makes you feel a little out of your depth, don’t stress. Here we explain how the concept of a sales funnel is a simple and very effective strategy…
If you’ve been following our discussion on how to use LinkedIn to generate new leads you will have discovered our Master Tips on how to setup your profile correctly, how to work the room, and how to build relationships with your connections. That’s a lot of To Do’s. Today, we’re talking about the Do Not’s. Here are 5 bad habits…