Digital Analytics drives your online marketing performance! “Digital analytics” sounds quite intimidating, right?! Two words to avoid like the plague. Sorry to say, these are two words you must embrace if you want to ensure you bring the right customers to your door. That been said, let’s break it down and learn what digital analytics is all about. WHAT IS…
The other day I was chatting to a friend who was telling me how she wouldn’t forget this plumber anytime soon because of a brilliant online campaign he had run during the festive period last year. The small business had used a bit of “clean” toilet humour (if that is at all possible) to get the word out to the…
If you’ve been following our discussion on how to use LinkedIn to generate new leads you will have discovered our Master Tips on how to setup your profile correctly, how to work the room, and how to build relationships with your connections. That’s a lot of To Do’s. Today, we’re talking about the Do Not’s. Here are 5 bad habits…
In our last two blogs on How to Use LinkedIn to Attract New Business Leads, we discussed ensuring your LinkedIn profile is set up correctly – and by that we mean professionally – and how to “Work The Room”. Once you’ve worked the room and made connections, what do you do next? Here are 3 ways to build relationships with…
Previously, we spoke about how essential it is to ensure your LinkedIn profile is perfect if you want to generate business leads. Now, you need to start ‘working the room’. It’s essential to ‘work the room’ correctly if you want to generate business leads from LinkedIn. The old fashioned ‘spray and pray’ approach isn’t working out there in the traditional…
LinkedIn is the one of the best social media sites for connecting with top level professionals in your target market. But how do you stop being just a ‘connection’ and become a company’s next most essential business partner? It’s Essential to get Your Profile Right if You Want to Generate Business Leads from LinkedIn. Your profile is more than just…
When it comes to choosing which social media platform is best for generating leads, it may be difficult for you to decide which platforms are best suited to your needs. We often get asked whether Facebook is the right place. The answer is that it depends on where your customers are. If your customers are on Facebook, your business should…
“Why use social media for business? Marketing is no longer about the stuff that you make, but about the stories you tell.” These are the words of Seth Godin, marketing guru. So are you one of those business owners who’re still thinking, “Is a social media strategy really necessary for my business?” With social media now the mainstream marketing platform…
Are you feeling frustrated because your social media campaign isn’t generating leads for your business? Most South African businesses still have a lot to learn about using social media to generate business leads. So before you abandon ship completely, look at this stat: Compared to outbound (traditional) marketing, social media has a 100% higher lead-to-close rate. You can’t argue that,…
So you’ve put your brand out there on the big social media billboard but you haven’t generated one lead. And you’re beginning to doubt whether social media for business really works in South Africa. Actually, social media for business is not about selling your brand or making a sale. It’s gathering information about your potential customers and providing them with…