Keep up to date with the latest SEO statistics and be sure to keep an eye out for possible trends in order to stay top of mind to your customers. It’s important to take this information into account when creating the best possible strategy for your online campaigns. You want to make sure you are using the right tools to…
Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…
Unlocking the power of keywords Like the advent of TV starlets on the small screen, search engine optimisation (SEO) has risen in prominence as the internet advances onto every desktop, tablet and smart phone across the globe. All in the cause of appeasing the search engines, gods of the online world. Google, the über god, dominates internet search – whatever…
Want more customers? Hire a professional writer! I can write! Anybody can write!! Oh, how I worry when I hear clients proclaiming this. Unless you are a professionally trained writer, no you cannot write. And if you expect to generate leads online using social media and your website, then please hire a pro to do it for you. In the…
“Myths are a waste of time. They prevent progression.” – Barbara Streisand By Elaine Dodge Your Website is Your Electronic Business Card Today, it’s probably more important to have a website than it is to have a business card – although you should have both. A website tells potential clients, whom you’ve never met, much more than a business card…
“Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps By Elaine Dodge Why use detailed and creative photos to boost user experience (UX)? #1: Your user-friendly website has attractive and/or thought-provoking photography or illustrations. There’s nothing worse than opening up a site and seeing the same bland, boring stock photography you’ve seen a hundred times…
“Get closer than ever to your customer. So close in fact that you tell them what they need well before they realise it.” – Steve Jobs By Elaine Dodge A customer votes with his feet. Every time. You may have the best looking store on the planet, but if your customer’s experience in your store is unpleasant he won’t come…
Is being beautiful all that matters? A beautiful website is great. It’s a bit like having a supermodel as your significant other. But looks only go so far. With no depth of character and brains behind the beauty, even supermodels pall after a while. Similarly, your website can’t only be attractive. It must also have depth and usability (UX). What…
By Marc Pienaar I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are important aspects of a successful online presence….
Have you looked at what your competitors are doing about lead generation on their websites lately? Chances are that some of them will have sophisticated and engaging websites that are doing a highly effective marketing job. You can quite easily achieve this as well – but then you need to discard any preconceptions you may have about doing a simple…