Digital Analytics drives your online marketing performance! “Digital analytics” sounds quite intimidating, right?! Two words to avoid like the plague. Sorry to say, these are two words you must embrace if you want to ensure you bring the right customers to your door. That been said, let’s break it down and learn what digital analytics is all about. WHAT IS…
The other day I was chatting to a friend who was telling me how she wouldn’t forget this plumber anytime soon because of a brilliant online campaign he had run during the festive period last year. The small business had used a bit of “clean” toilet humour (if that is at all possible) to get the word out to the…
You’ve pushed the benefits of your brand until you are blue in the face yet you don’t seem to be attracting customers. Why is this the case? I mean why can’t you simply promote how good your brand is, why must you give your brand a story? The article 4 Benefits of Using Storytelling in Marketing published on forbes.com states…
Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…
Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…
Unlocking the power of keywords Like the advent of TV starlets on the small screen, search engine optimisation (SEO) has risen in prominence as the internet advances onto every desktop, tablet and smart phone across the globe. All in the cause of appeasing the search engines, gods of the online world. Google, the über god, dominates internet search – whatever…
Want more customers? Hire a professional writer! I can write! Anybody can write!! Oh, how I worry when I hear clients proclaiming this. Unless you are a professionally trained writer, no you cannot write. And if you expect to generate leads online using social media and your website, then please hire a pro to do it for you. In the…
“Myths are a waste of time. They prevent progression.” – Barbara Streisand By Elaine Dodge Your Website is Your Electronic Business Card Today, it’s probably more important to have a website than it is to have a business card – although you should have both. A website tells potential clients, whom you’ve never met, much more than a business card…
“Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps By Elaine Dodge Why use detailed and creative photos to boost user experience (UX)? #1: Your user-friendly website has attractive and/or thought-provoking photography or illustrations. There’s nothing worse than opening up a site and seeing the same bland, boring stock photography you’ve seen a hundred times…
“Get closer than ever to your customer. So close in fact that you tell them what they need well before they realise it.” – Steve Jobs By Elaine Dodge A customer votes with his feet. Every time. You may have the best looking store on the planet, but if your customer’s experience in your store is unpleasant he won’t come…