Articles - 10 Plus Media
Website Content, Google

Website Content – Why is high quality so important?

By | Content Marketing, Featured blogs, Online marketing, Websites | No Comments

Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…

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Copywriting for online marketing & target audience analysis

Copywriting for online marketing: Writing for your target audience

By | Content Marketing, Featured blogs, Online marketing, Online Strategy | No Comments

Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…

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What’s the big deal with SEO copywriting?

By | Content Marketing, Featured blogs, Websites | No Comments

Unlocking the power of keywords Like the advent of TV starlets on the small screen, search engine optimisation (SEO) has risen in prominence as the internet advances onto every desktop, tablet and smart phone across the globe. All in the cause of appeasing the search engines, gods of the online world. Google, the über god, dominates internet search – whatever…

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Copywriting

7 Reasons to invest in professional copywriting for your website

By | Content Marketing, Featured blogs, Websites | No Comments

Want more customers? Hire a professional writer! I can write! Anybody can write!! Oh, how I worry when I hear clients proclaiming this. Unless you are a professionally trained writer, no you cannot write. And if you expect to generate leads online using social media and your website, then please hire a pro to do it for you. In the…

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UX & UX Design

Exploding 4 Myths About the website user experience (UX) & UX Design

By | Featured blogs, Online Strategy, Websites | No Comments

“Myths are a waste of time. They prevent progression.” – Barbara Streisand By Elaine Dodge Your Website is Your Electronic Business Card Today, it’s probably more important to have a website than it is to have a business card – although you should have both. A website tells potential clients, whom you’ve never met, much more than a business card…

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User experience UX and User friendly

5 hacks to a user-friendly website for higher marketing ROI.

By | Featured blogs, Online Strategy, Websites | No Comments

“Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps By Elaine Dodge Why use detailed and creative photos to boost user experience (UX)? #1:  Your user-friendly website has attractive and/or thought-provoking photography or illustrations. There’s nothing worse than opening up a site and seeing the same bland, boring stock photography you’ve seen a hundred times…

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User experience

Ask not what your website can do for you but what it can do for the customer: the role of website metrics in determining website user experience

By | Featured blogs, Online Strategy, Websites | No Comments

“Get closer than ever to your customer. So close in fact that you tell them what they need well before they realise it.” – Steve Jobs By Elaine Dodge A customer votes with his feet. Every time. You may have the best looking store on the planet, but if your customer’s experience in your store is unpleasant he won’t come…

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website user experience ux james bond

James Bond vs a supermodel: How it affects your website user experience (UX)

By | Featured blogs, Online Strategy, Websites | No Comments

Is being beautiful all that matters? A beautiful website is great. It’s a bit like having a supermodel as your significant other. But looks only go so far. With no depth of character and brains behind the beauty, even supermodels pall after a while. Similarly, your website can’t only be attractive. It must also have depth and usability (UX). What…

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Websites

3 ways to sabotage your website

By | Online Strategy, Websites | 2 Comments

By Marc Pienaar I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are important aspects of a successful online presence….

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